Franklin County is a destination of choice for many locals.
It’s long been a well kept secret of locals with adventure at its heart, and good food in its soul.
If you were to regard Franklin County as simply traditional New England towns and farm fields, you would be missing a lot.
These historic 17th & 18th C. towns have a vibrant energy, a progressive edge and plenty to keep your interest. The unique character of Franklin County blends the strength of local farmers, artistic creativity and an entrepreneurial spirit.
With a stop in Greenfield or Turners Falls you’ll see unique businesses and imaginative shops popping up (Loot, Upper Bend Deli, Plum, Innovintage), creative redesign of industrial spaces,
cultural arts flourishing (Shea Theater, Hawks and Reed, Green River Festival), and a revitalized energy running through historic downtown streets.
Head out from any of the towns into the surrounding green space to find a world of outdoor activities. The tough part is choosing from great hiking, white water rafting, kayaking, renowned mountain biking, and road or gravel cycling; as well as swimming, tubing, and nordic or alpine skiing seasonally. The geography of the region includes several large rivers (the Connecticut and the Deerfield), Mt Sugarloaf, hilltop orchards, misty forests, and ample farmland.
Don’t overlook the food, there’s a wealth of locally grown and produced food. Franklin County has a variety of locally owned cafes to choose from (Shelburne Falls Coffee, Mocha Maya, The Lady
You’re likely to work up a thirst while enjoying the outdoors. There’s an incredible selection of craft breweries, ranging from small producers like Honest Weight and Brick and Feather to veteran brewers Berkshire Brewing Co. (BBC to locals) and recent arrival Treehouse Brewery. Don’t miss the cider producers in Franklin County; it’s one of the top regions for hard
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